CNB Bank and Trust ($1.6B Assets) Partners with Insuritas to Launch its Embedded Full Service Insurance Agency.

On March 11, 2024

CNB Bank and Trust designates Insuritas to launch and operate their agency to drive recurring fee income, leveraging Lily, its proprietary virtual insurance agent technology.

Insuritas announces it has been selected by CNB Bank and Trust, Carlinville, IL, to install its award-winning full-service digital insurance agency platform, BUNDLE by Insuritas. The insurance agency will be owned by the bank, embedded inside CNB Bank and Trust’s ecosystem, and engineered to offer a full-service insurance agency solution to their retail and commercial customers. Through the partnership, CNB Bank and Trust will be able to offer its customers the auto, home, commercial, and ancillary insurance products they purchase every year, while deepening wallet share and building an important source of annuitizing non-interest income.

“We’re delighted to partner with CNB Bank and Trust to provide a full-service, digitally powered insurance agency to their customers in the Illinois and Missouri markets,” said Insuritas Chairman and CEO Jeffrey Chesky. “Through our embedded insurance agency as a service, CNB Bank and Trust will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.”

Insuritas EVP, Chief Marketing Officer Donna Jermer added, “With our proprietary technology platform, we are able to leverage data-driven automation to maximize conversion rates with customers. Insuritas’ digital insurance assistant, Lily, is finely tuned to identify consumers as they are in-market for insurance, automatically reaching out on their preferred communication channel on behalf of the agency. We look forward to helping CNB Bank and Trust enhance its product portfolio to include a wide variety of essential insurance coverages.”

The agency will feature a variety of insurance services, including a myriad of commercial insurance products, as well as personal insurance products such as home, renters, auto, pet, identity theft, and travel insurance. Insuritas partners with more than 40 carriers to ensure appropriate coverage at a competitive price.  

CNB Bank and Trust’s insurance agency is scheduled to launch in 2024.

About Insuritas 

The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas ‘Embedded Agency as a Service’ platform is installed across a network of financial institution partners serving over 25 million customers nationally, empowering financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution. For more information, visit

Comments are closed.