Insuritas launches strategic partnership with SalesForce and Veruna to transform insurance management experience

On April 21, 2020

iinsureInsuritas announced the national roll-out of iInsure, its agency management ecosystem developed in partnership with Veruna, a leading provider of insurance agency technology on the SalesForce platform. The launch of iInsure furthers Insuritas’ commitment to helping consumers and small businesses shop, compare, purchase and service all of their insurance needs from multiple carriers competing for their business through a digital platform. iInsure enables Insuritas, our financial institution partners, our carriers and our consumers to connect through a single, customer-centric ecosystem, and empowers customers to share relevant underwriting information in real-time to facilitate their insurance buying experience.

Matthew Chesky, President of Insuritas noted; “The insurance agency model was originally designed to give customers access to a wide range of insurance coverages, broad carrier choice, and empathetic, honest advice from a trusted insurance agent. Agencies’ ability to fulfill that vision in the 21st century has been limited by a reliance on outdated technology platforms that were not designed to help agents meet their customers where they are, or leverage data that consumers are willing to provide to simplify the insurance underwriting experience. Our iInsure platform combines class-leading CRM capabilities from SalesForce, core policy management functionality developed by Veruna, and our unique integrations with hundreds of financial institution partners across the U.S. to offer our customers a uniquely valuable insurance shopping and buying experience.” 

Tracy O’Brien, the Chief Technology Officer of Insuritas commented; “The iInsure platform allows our virtual agency partners as ecosystem orchestrators (currently financial institutions) to present their users (consumers and business owners) with the ability to manage all of their lifetime insurance needs. All shopping, purchase and post-purchase interactions are handled in an API-enabled digital environment and supported by full service, on-demand expert agents. Products are offered on an efficient distribution platform that can scale while collapsing customer acquisition costs. Our carriers’ risk appetites are aligned with each customers unique coverage needs, promoting industry-leading organic growth, high conversion rates, profitable premium and stronger retention rates.”

About Insuritas – The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas meta-agency platform, deployed across a network of partners serving over 10M customers nationally, empowers financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution.

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