Insuritas Case Study – How ‘Data Lakes and Micro-Segmentation’ Generated a 3 year CAGR of over 100% in Non-Interest Income for one Credit Union

On July 10, 2019

East Windsor, CT July 9, 2019 – On Wednesday, July 17 at 2:00 pm est. Insuritas Founder & CEO Jeffrey Chesky will take a technical dive into America’s first financial institution to achieve a 3-year CAGR of over 100% in non-interest income. With unrelenting pressure on net interest margin and market and regulatory pressures on traditional sources of non-interest income – financial institutions must build new structural solutions to grow recurring non-interest income. New fee income streams are emerging as table stakes for credit union and bank CEOs.

Registration for the Case Study – click here

The case study will discuss how some US financial instutitons are emerging as Ecosystem orchestrators for their customers –

  • how data lakes and microsegmentation are driving strikingly high levels of customer interaction,
  • how the science of digital engagement builds a feedback look to drive customer engagement insights
  • how P’URLs (Personalized URLs) are no longer just for ecommerce platforms like Amazon.  

“We are delighted to share the findings in this NAFCU sponsored webinar on the first Credit Union in the US to achieve a 3-year 100%+ CAGR in non-interest income. The results are truly astounding. Non-interest income is critical to every financial institution’s long-term strength. Traditional sources of fee income, including; interchange fees, NSF fees, account and transaction fees, etc. are under increased market and regulatory pressure.  Just last month, Discover® announced that it is eliminating fees of any kind on its checking, savings, money market, and certificate of deposit accounts. This move is the first for a large bank and comes as smaller online fintechs offer no-fee options and high-yield savings to woo younger and more price-conscious Americans. Others will be sure to follow.”

About Insuritas

Insuritas seeks to empower consumers to secure the right insurance coverage at the right price, for our partners to add value and deepen relationships with their consumers, and for our carriers to compete to win the business of insureds they want to serve. The Insuritas ecosystem operates virtual, full service, digitally powered insurance agencies for banks and credit unions serving over 10M customers nationally. For more information, visit


The National Association of Federally-Insured Credit Unions (NAFCU) is a direct membership association for federally-insured credit unions. NAFCU is committed to representing, assisting, educating, and informing our member credit unions to help them grow, and help grow the credit union industry. For more information, visit

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