Desert Financial Credit Union ($5B Assets – 320,000 Members) Hires Insuritas to Scale Existing Agency

On January 16, 2020

Desert Financial Credit Union, Phoenix, AZ has hired Insuritas to assume operational responsibility for and to scale Desert Financial Insurance Services, a wholly owned insurance agency affiliate of Desert Financial.  “We are excited to welcome Desert Financial to the Insuritas family,” said CEO Jeffrey Chesky. “Through our partnership, Insuritas will assume operational management of Desert Financial’s existing insurance agency, deploying our award winning iInsure digital agency platform and our data analytics capabilities to deliver personalized insurance solutions to their 345,000 members for all of the insurance purchases they make every year.”

Chesky added; “This new partnership will enable Desert Financial to offer their members and the communities to shop for all of the insurance and risk management products they need, all under the Desert Financial brand that their members know and trust. By connecting their members to dozens of insurance carriers competing for their business on the Insuritas’ iINSURE platform, members will be able to seamlessly obtain the right coverage, at the right price, for all of their insurance needs, all while helping the Credit Union expand wallet share and non-interest income.” The Desert Financial Insurance Services will be powered by the most innovative insurtech platform in the nation, including the award-winning LoanINSURE & iINSURE technology. Insuritas is the nation’s leading provider of outsourced insurance agency solutions for financial institutions.

About Insuritas

The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas meta-agency platform, deployed across a network of partners serving over 10M customers nationally, empowers financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution. For more information, visit

About DFCU

With more than 80 years in Arizona, Desert Financial is the state’s largest homegrown credit union with $5 billion in assets, more than 320,000 members and nearly 50 locations across the Valley. As a not-for-profit cooperative, Desert Financial prides itself on sharing success with its members, its team and the wider community. In 2019 Desert Financial gave nearly $11M to Valley nonprofits, the community and members. Learn more at

Comments are closed.