Honor Credit Union ($850m Assets) to Launch Member Owned, Digitally Powered Insurance Agency Through Insuritas

On May 15, 2018

Honor Credit Union will launch a member-owned full-service insurance agency. Jeff Chesky, President and CEO of Insuritas, noted: “The leadership at Honor Credit Union has recognized that all of their nearly 80,000 members buy auto and home insurance every year, and wanted a full service, multi-product, member owned insurance agency.” Chesky noted, “We will build and launch an agency for Honor with up to 42 Auto and Home insurance carriers, and a stable of over 100 insurance carriers offering nearly every insurance product members and small businesses need, all competing to offer members the best combination of price, coverage, and service. The agency will operate on our digital platform supported by our ‘White Glove Agent Concierge Service’ and feature our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ platforms. The credit union-owned agency will provide a powerful lift in recurring, value added, and non-cyclical fee income.”

Scott McFarland, CEO of Honor CU stated, “We are excited to launch Honor Insurance Agency, bringing convenient and cost-effective insurance options to our membership. Our members work hard to achieve their financial goals, so to be able to offer them a way to secure those goals is important to us. Truly a ‘one-stop-shop’ solution, Honor members can look forward to competitively priced insurance options and a simple quoting and purchasing process.”


About Honor Credit Union

At Honor Credit Union, we’ve been putting members first since 1934. Honor CU has over $850 million in assets, and nearly 80,000 members. Honor members enjoy extraordinary member service at our 24 branch locations, and worldwide through online and mobile banking. Honor Credit Union membership is available to anyone who lives, works, or worships in Michigan, anyone who lives or works in Lake, Porter, LaPorte, St. Joseph, Elkhart, Lagrange, Steuben, Newton, Jasper, Starke, Marshal, Kosciusko, Noble, or Dekalb counties in Indiana or anyone who lives or works in Iron, Vilas, Forest, Florence, or Marinette counties in Wisconsin. To learn more, visit


About Insuritas

Insuritas has reengineered insurance distribution in America; simply changing the way insurance works – by building a scalable platform that currently has a comprehensive knowledge of and active engagement with nearly 9 million retail and 1.4 million small business insurance buyers. Insuritas has reengineered insurance by building complex, private labeled insurance agency solutions embedded into the financial services industry, enabling these firms to own a turn-key insurance agency and offer their customers a comprehensive set of insurance & risk management products through a white-labeled, digitally-optimized solution installed, managed, and optimized by Insuritas. Insuritas has built a single fully integrated platform that can connect the over 300M+ insurance buyers in the US and all of their annual insurance needs to insurance carriers in a single, virtual insurance agency eco-system, collapsing the fragmented and antiquated customer acquisition, quoting and policy issuance model and finally replacing it with intelligent insurance. Visit for additional information.

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