Independent Bank ($2.6B Assets) Hires Insuritas

On June 8, 2017

Insuritas, the nation’s premier provider of financial institution owned insurance agencies, announced it has been hired by Independent Bank to install their award-winning insurance agency solution for the bank’s over 250,000 customers.

Brad Kessel, President and CEO of Independent Bank stated, “Launching our wholly owned insurance agency, IB Insurance Services, Inc., allows us to continue our commitment to providing our customers with all of the financial products they need in a one-stop shopping solution that focuses on price, convenience, and service. Partnering with Insuritas allows us to deliver a full suite of insurance products to our customers.” Kessel concluded: “For 150 years, we’ve worked hard to earn the business and trust of those across Michigan and Ohio. Our customers have been our focus since the day we opened our doors, and doing whatever it takes to meet their needs has always been our top priority.

Jeff Chesky, President and CEO of Insuritas, noted: “The leadership at Independent Bank has recognized that most of their customers buy insurance every year, and that providing insurance products to their customers is a natural extension of their core business and leverages the powerful brand equity and trusted relationships they’ve created in the market.” Chesky added, “Our deployment team will install our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ platforms, creating a virtual ‘Insurance Aisle’ inside the bank that will provide a powerful lift in recurring, value added, non-cyclical fee income while helping more customers save time and money on insurance.”

About Insuritas

Insuritas pioneered the deployment of virtual “private labeled” insurance agencies that are integrated into bank and credit union operating environments – currently connected to over 8.4 million consumers and over 1.2 million small businesses. The Insuritas solution, which is now installed in over 150 financial institutions, includes four core technology platforms that transform the shopping experience for millions of consumers for the insurance products they purchase and repurchase every year.  Insuritas enables financial institutions to own an insurance agency solution without the significant capital investments required to build or buy an agency, or the inherent operational risks attendant to either of those approaches.  Through a cost-effective partnership solution, financial institutions leverage Insuritas’ proven, end-to-end insurance agency solution. Click for additional information.

About Independent Bank

With 63 branches and 12 loan production offices across Michigan’s lower peninsula and two loan production offices in Ohio, Independent Bank Corporation (Nasdaq Symbol: IBCP) is a Michigan-based bank holding company with total assets of approximately $2.6 billion. With a full range of financial services including commercial banking, mortgage lending, investments, and title services, we’re committed to providing exceptional service and value to our customers, our stockholders, and our communities. To learn more about Independent Bank, visit

Comments are closed.