Members Heritage Credit Union Hires Insuritas to Launch Member Owned, Digitally Powered Insurance Agency

On March 6, 2018

Jeff Chesky, President and CEO of Insuritas, noted: “The leadership at Members Heritage has recognized that 100% of their members buy auto and home insurance every year, and wanted a full service, multi-product, member owned insurance agency.” Chesky noted, “We will build and launch an agency for Members Heritage with up to 42 Auto and Home insurance carriers, and a stable of over 100 insurance carriers offering nearly every insurance product consumers and small businesses need. The agency will operate on our digital platform supported by our ‘White Glove Agent Concierge Service’ and feature our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ platforms. The CU owned agency will provide a powerful lift in recurring, value added, non-cyclical fee income.”

Pat Ferry, CEO of Members Heritage stated, “Launching our member owned insurance agency will allow our members to shop for the auto, home, life and business insurance they need from the Credit Union they trust. Over 100 insurance carriers will be featured in our agency, all competing to offer our over 43,000 members the best combination of price, coverage and service. By opening our wholly-owned insurance agency, we are able to continue our commitment to servicing our members with all of the financial products they need with a great member experience and an emphasis on price and convenience.” Ferry concluded: “Launching a member owned insurance agency supports our commitment to provide our members high quality and reasonably priced services, deliver excellence in performance, and strengthen our commitment to long-term financial stability.

About Members Heritage Credit Union

Members Heritage opened its doors in April 1960 as IBM (Lexington) Employees Federal Credit Union. In the early 1990’s, the credit union began to grow and diversify, offering service to employees at additional companies. In 1993, our name was changed to Members Heritage Federal Credit Union, representing the concept of member ownership and respect for the IBM heritage. Today, we serve over 43,000 members with assets over $350,000,000. Members Heritage operates five convenient locations in Lexington, KY, and we also have branches located in Winchester, KY, and Nicholasville, KY. In 2015, our membership was expanded to include people who live, work, worship, attend school or have family members in the following counties:  Anderson, Bath, Bourbon, Boyle, Clark, Estill, Fayette, Franklin, Garrard, Harrison, Jessamine, Lincoln, Madison, Menifee, Mercer, Montgomery, Morgan, Nicholas, Powell, Rowan, Scott and Woodford. To learn more about Members Heritage, visit


About Insuritas

Insuritas has reengineered insurance distribution in America; simply changing the way insurance works – by building a scalable platform that currently has a comprehensive knowledge of and active engagement with nearly 9 million retail and 1.4 million small business insurance buyers. Insuritas has reengineered insurance by building complex, private labeled insurance agency solutions embedded into the financial services industry, enabling these firms to own a turn-key insurance agency and offer their customers a comprehensive set of insurance & risk management products through a white-labeled, digitally-optimized solution installed, managed, and optimized by Insuritas. Insuritas has built a single fully integrated platform that can connect the over 300M+ insurance buyers in the US and all of their annual insurance needs to insurance carriers in a single, virtual insurance agency eco-system, collapsing the fragmented and antiquated customer acquisition, quoting and policy issuance model and finally replacing it with intelligent insurance. Visit for additional information.

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