Michigan First Credit Union ($780 M Assets) Launches Michigan First Insurance Agency

On May 17, 2016

East Windsor, CT 5/17/16 – Insuritas is pleased to announce Michigan First Federal Credit Union launches Michigan First Insurance Agency, an award-winning insurance agency solution for its members.

Jeff Chesky, President and CEO of Insuritas, stated: “Michigan First leadership’s commitment to provide a full suite of insurance products where members can come to shop, compare and buy insurance as a natural extension of their promise to serve their members and leverage the powerful brand equity and trusted relationships Michigan First has created in their market. The Insuritas digital agency platform will allow Michigan First’s members, their families and small businesses to instantly get insurance quotes every time they get a loan, get their insurance policy bill in the mail, or while visiting their online banking storefront, providing a one-stop shopping solution that focuses on price, convenience, selection and exceptional customer service.”

Chesky added “Our award winning E-InsuranceAISLE™, LoanINSURE® and SmartCART Technology℠ on-line platforms create a virtual ‘Insurance Aisle’ inside the Credit Union that provides a powerful source of recurring, value added, non-cyclical fee income while helping more members save time and money on insurance.”

About Insuritas

Insuritas pioneered the deployment of virtual “private labeled” insurance agencies that are integrated into bank and credit union operating environments – currently connected to over 6.0 million consumers and small businesses. The Insuritas solution, which is now installed in over 125 financial institutions, includes four core technology platforms that transform the shopping experience for millions of consumers for the insurance products they purchase and repurchase every year.  Insuritas enables financial institutions to own an insurance agency solution without the significant capital investments required to build or buy an agency, or the inherent operational risks attendant to either of those approaches.  Through a cost-effective outsourcing solution, financial institutions leverage Insuritas’ proven, end-to-end insurance agency solution. Click for additional information.

About Michigan First Credit Union

Lathrup Village-based Michigan First Credit Union, delivers world-class service to more than 122,000 members at 14 branches throughout Michigan. A supporter of financial education, the credit union offers expanded financial services for every life stage through its Michigan First Mortgage and Young & Free Michigan brands, as well as its 365 Live Call Center. Currently, the credit union has over $780 million in assets. To learn more about Michigan First and its award-winning team, visit

About Michigan First Insurance Agency

A subsidiary of Michigan First Credit Union, Michigan First Insurance Agency, LLC is a full-service agency offering convenience, reliability, service and savings. Covering insurance needs under four main umbrellas—property, vehicle, personal and business—Michigan First Insurance Agency provides quotes from top-tier insurance companies.


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