PrimeSouth Bank ($530M assets – 20,000 Customers) Hires Insuritas to Launch Digital Insurance Agency 

On November 3, 2022

Growing Critical Recurring Fee Income While Providing a Core Product for Customers 

East Windsor, CT (November 3, 2022) – Insuritas announces it has been hired by PrimeSouth Bank, Blackshear, GA to install its award-winning full-service digital insurance agency platform. The insurance agency will be owned by the Bank, embedded inside the Bank’s ecosystem, and will be engineered to offer a full-service insurance agency solution to their retail and commercial customers. Through the partnership, PrimeSouth Bank will be able to offer its customers the auto, home and commercial insurance products they purchase every year, while deepening wallet share and building an important source of annuitizing non-interest income.  

“We’re delighted to partner with PrimeSouth Bank to provide a full-service, digitally powered insurance agency to their customers in the growing Georgia market,” said Insuritas Chairman and CEO Jeffrey Chesky. “Through our embedded insurance agency as a service, the bank will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.” 

The agency will feature a variety of insurance services, including home, renter’s, auto, pet, identity theft, travel and professional liability insurance, among others. The company partners with more than 40 carriers to ensure appropriate coverage at a competitive price. The agency is scheduled to open this fall.  

About Insuritas 

The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas ‘Embedded Agency as a Service’ platform is installed across a network of financial institution partners serving over 11 million customers nationally, empowering financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution. For more information, visit

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