The Middlefield Banking Company ($1.3B assets) Hires Insuritas to Launch Digital Insurance Agency

On August 10, 2021

Agency to be Built on Insuritas “Embedded Agency as a Service” Platform

East Windsor, CT (August 10, 2021) – Insuritas announces it has been engaged by The Middlefield Banking Company to install its award-winning full-service digital insurance agency platform. The insurance agency will be owned by the bank, embedded inside the bank’s ecosystem, and will be engineered to offer a full-service insurance agency solution to their retail and commercial customers.

“We are committed to delivering high-quality financial services to our customers every day and the addition of insurance services is a natural fit,” said Thomas G. Caldwell, CEO/President at The Middlefield Banking Company.

With the partnership the bank will be able to offer its customers the auto, home and commercial insurance products they purchase every year, while deepening wallet share and building an important source of annuitizing non-interest income.

“We’re delighted to partner with The Middlefield Banking Company to provide a full-service, digitally powered insurance agency for the bank and its customers,” said Insuritas Chairman and CEO Jeffrey Chesky. “Through our insurance agency as a service, the bank will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.”

The agency will feature a variety of insurance services, including home, renter’s, auto, pet, identity theft, travel and professional liability insurance, among others. The company partners with more than 40 carriers to ensure appropriate coverage at a competitive price. The agency is scheduled to open this fall.

About Insuritas

The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas ‘Embedded Agency as a Service’ platform is installed across a network of financial institution partners serving over 11 million customers nationally, empowering financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution. For more information, visit

Comments are closed.