University First FCU ($1.2B Assets – 100,000 Members) Hires Insuritas to Launch a Credit Union Owned Digital Insurance Agency

On April 6, 2020

University First Federal Credit Union, Salt Lake City, UT has hired Insuritas to design and launch a credit union owned, full service insurance agency.  “We are excited to welcome University FCU to the Insuritas family,” said CEO Jeffrey Chesky. “Through our partnership, University’s new insurance agency will enable their over 100,000 members to find the insurance coverages they need from a large stable of insurance carriers competing for their business. We will deploy our award winning iInsure digital agency platform and our data analytics capabilities to deliver personalized insurance solutions to their members for all of the insurance purchases they make every year.”

Chesky noted; “Our partnership with University FCU will create a Credit Union owned insurance agency engineered to help their members shop, compare and buy the auto, home and business insurance products they purchase every year. The agency will be owned by the Credit Union, and operate under the University brand that members know and trust. By connecting their members to dozens of insurance carriers competing for their business on the Insuritas’ iINSURE platform, members will be able to seamlessly obtain the right coverage, at the right price, for all of their insurance needs, all while helping the Credit Union expand wallet share and non-interest income.” The University Insurance Agency will be powered by the most innovative insurtech platform in the nation, including the award-winning LoanINSURE & iINSURE technology. Insuritas is the nation’s leading provider of outsourced insurance agency solutions for financial institutions.

About Insuritas

The Insuritas mission is to connect people to the insurance products they need through a seamless, transparent shopping experience where carriers compete to provide them with the right coverage at the right price. The Insuritas meta-agency platform, deployed across a network of partners serving over 10M customers nationally, empowers financial institutions to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their depositors, all within their brand. These strategies help further their commitment to the financial well-being of their customers, while driving a critical source of non-interest income for their institution. For more information, visit

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