MetLife and National Motor Club Launch on SmartCART InsurTech Digital Platform

On September 27, 2016

Hartford CT. September 27, 2016 – Insuritas, the nation’s fastest growing InsurTech Company, announced today that National Motor Club (NMC) and MetLife® have successfully deployed their roadside assistance and Hyatt Legal Plans on the Insuritas SmartCART platform.  SmartCART is the world’s only insurance technology platform that allows consumers to shop, compare, buy and instantly receive their personal policies from a rapidly growing suite of consumer focused insurance products in a one-stop, multi-product, multi-carrier, end-to-end shopping experience.  In the same way that allows consumers to shop and buy multiple products from multiple vendors in a uniform and consistent purchase, sale and delivery experience, the SmartCART automated, rules-based, real-time, transaction platform provides a similar experience for all things insurance.

Jeffrey Chesky, CEO of Insuritas noted; “The challenge for us was twofold. First, we needed to build a secure, scalable technology platform that major insurance carriers could trust to meet their significant compliance and regulatory requirements and second, we needed a bullet proof way of getting their products in front of massive addressable markets while collapsing customer acquisition costs (CAC). SmartCART does both.”  Chesky continued, “For the first time, a consumer can put an NMC Roadside Assistance product, a MetLife Hyatt Legal Plan and an ASPCA Pet Health Insurance policy into the same shopping cart and simply buy all with a single application, one click and one payment.  At the point of purchase all the products in the SmartCART are bound, issued, confirmed by email and instantly posted to the consumer’s ‘e-insurance account’ with ongoing access to their secure policy details from any web connected device.” Chesky noted that over 20 national carriers are integrating on to the SmartCART, with more participating carrier announcements expected in the weeks ahead.

Chesky concluded, “Supporting both customer loyalty and the ability to cross sell products as key factors in customer behavior, the SmartCART creates a the convenience of a single source storing all of a customer’s insurance account information securely—just like their online banking or Amazon Prime account.  Not only can they access policies, coverage certificates, claim filing information and identification cards, customers can modify everything from updating their payment method to changing the profile of their dependents and beneficiaries for all participating insurers from a single place.”

For an opportunity to take the SmartCART Insurtech digital platform for a spin, contact Deb Sage at [email protected]

About Insuritas

We seek to be the world’s most customer centric company for people and small businesses to shop, compare, buy and service all of their insurance needs. Insuritas deploys large, private labeled ‘Meta Insurance Agencies’ that connect customers to all insurance products in a frictionless shopping experience, eliminating the industry’s legacy distribution & technology platforms.  Additional information is available at


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