http://www.bankinnovation.net/2014/03/unfriendly-customers-dont-want-to-connect-with-their-banks-on-social-media-study-finds/ Finally someone has put some data around this notion of consumers allegedly waiting for an FI’s digital strategy to include a prerequisite ‘SM’ component. FI web ecosystems are a bad mash-up of stale brochureware and an uninspired entry point for online banking services, period. I don’t believe that will…